Motorsport Fashion: The Rise of Simple Aesthetics

Many fashion brands are reverting to simplicity, and calming neutral colour schemes regarding their fashion pieces. Amongst the neutral backdrops which fit and frame every person are the statement pieces everyone wants: motorsport-inspired fashion. Leather jackets, bomber jackets, cardigans, and jumpers – there’s a piece of motorsport heritage to take home for everyone.

Why is sportswear giant Nike not in F1?

In 2025, the world of Formula 1 sportswear sponsorship saw a notable shift. Adidas stepped in as the official partner for Mercedes, following the departure of Tommy Hilfiger. This move expanded the field of F1 sportswear sponsors beyond the familiar names of Castore and Puma.

Yet, one major sportswear giant remains absent from the paddock: Nike.