Are shorter Grand Prixes the future of F1?

The Italian Grand Prix last Sunday marked the shortest F1 race in history, taking just a little over 1-hour to complete.

Remarkably, this follows F1 CEO Stefano Domenicali’s comments on F1 races being too long for young minds. Following studies on audiences, F1 have been working to find a balance between what the drivers want and more on-track action. A proposal to make races shorter was made over the Italian Grand Prix.

Why is sportswear giant Nike not in F1?

In 2025, the world of Formula 1 sportswear sponsorship saw a notable shift. Adidas stepped in as the official partner for Mercedes, following the departure of Tommy Hilfiger. This move expanded the field of F1 sportswear sponsors beyond the familiar names of Castore and Puma.

Yet, one major sportswear giant remains absent from the paddock: Nike.