Motorsport Fashion: The Rise of Simple Aesthetics

F1 are dominating the fashion market, leaving the comfort of the athletic clothing industry.

Many fashion brands are reverting to simplicity, and calming neutral colour schemes regarding their fashion pieces. Amongst the neutral backdrops which fit and frame every person are the statement pieces everyone wants: motorsport-inspired fashion. Leather jackets, bomber jackets, cardigans, and jumpers – there’s a piece of motorsport heritage to take home for everyone.

WHY DO FASHION SPONSORSHIPS MATTER?

“These projects prove that motorsport aesthetics are more than just racing suits and sponsor logos – they can be a fashion statement, lifestyle and identity.” – Secret Classics

TOMMY HILFIGER x F1 MOVIE & ACADEMY

Motorsport aesthetics can be more than just race suits.

Recognising F1’s fashion potential put Tommy Hilfiger ahead of the curve,

Tommy Hilfiger was one of the first fashion brands to join F1 major partnerships. Now we see huge fashion brands partner with F1 teams every year: Reiss McLaren, LVMH x F1, BOSS x Aston Martin.

Fashion is typically seen as a woman’s domain. Bringing motorsport-style fashion to a predominantly female market can open up the sport to a wider female audience and sponsor support. It also allows men, the main F1 audience, to discover a way into fashion, proving it’s for everybody. Diversity and Equality win all around.

FASHION x F1 ACADMEY

Having a huge fashion house sponsor a driver exclusively in F1 Academy shows a dedication to improving equality within motorsport, and a willingness to cross a huge women’s market with motorsport.