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How Lego is capitalising on the F1 merchandise market
Lego and F1 capitalise on an old economic theory, a recession indicator usually found in more feminine markets, called the lipstick effect, with their Lego F1 collectable race…
4 min read
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Motorsport Fashion: The Rise of Simple Aesthetics
Many fashion brands are reverting to simplicity, and calming neutral colour schemes regarding their fashion pieces. Amongst the neutral backdrops which fit and frame every person are the…
4 min read
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Why is sportswear giant Nike not in F1?
In 2025, the world of Formula 1 sportswear sponsorship saw a notable shift. Adidas stepped in as the official partner for Mercedes, following the departure of Tommy Hilfiger.…
4 min read
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Max Verstappen to Mercedes: Propaganda We Are Falling For
What draws Max Verstappen to Mercedes, despite 2021 clash.
4 min read
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Christian Horner Left as He Lived: A Mid-Season Sacking
After years of leadership and several mid-season driver dismissals, Christian Horner faced his own mid-season dismissal following the British Grand Prix.
4 min read
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The Cadillac F1 Driver Shortlist
Cadillac’s entry to F1 has sparked numerous questions, with the most pressing being who will drive for them.
4 min read
