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Oscar Piastri Doesn’t Blink: Why McLaren’s Calm Assassin Leads the Championship
From “champion of sitting on the couch” to F1 championship leader in just three years, Oscar Piastri is not throwing away his shot. With six wins and six…
4 min read
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Nico Hulkenberg is the Mid-Season Champion
Where do we rank the drivers’ performances in the first half of the season? Our number one spot might just surprise you. Nico Hulkenberg gained his first podium…
4 min read
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How Lego is capitalising on the F1 merchandise market
Lego and F1 capitalise on an old economic theory, a recession indicator usually found in more feminine markets, called the lipstick effect, with their Lego F1 collectable race…
4 min read
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Motorsport Fashion: The Rise of Simple Aesthetics
Many fashion brands are reverting to simplicity, and calming neutral colour schemes regarding their fashion pieces. Amongst the neutral backdrops which fit and frame every person are the…
4 min read
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Why is sportswear giant Nike not in F1?
In 2025, the world of Formula 1 sportswear sponsorship saw a notable shift. Adidas stepped in as the official partner for Mercedes, following the departure of Tommy Hilfiger.…
4 min read
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Max Verstappen to Mercedes: Propaganda We Are Falling For
What draws Max Verstappen to Mercedes, despite 2021 clash.
4 min read
